Gloucestershire County Cricket Club
Founded in 1870, the Bristol county ground is one of 18 first-class county cricket grounds in the UK.
Hosting numerous test series, T20 and one-day events both nationally and internationally across the year, this is a high-profile venue with a huge number of hospitality spaces and bar facilities with a capacity of up to 18,000.
CONTRACT: 4 YEARS
SCOPE: MATCH DAY, RETAIL + EVENT CATERING
What we did
Following a hugely successful operation hosting Gloucestershire County Cricket’s annual Cheltenham Festival since 2010, we were awarded a 5-year joint venture at the club.
It was our sustainable and locally focused ethos that impressed the team at Gloucester with the club’s chief executive Will Brown saying ‘I believe we have appointed a catering partner who shares our local and sustainable vision for the club, along with a huge wealth of experience in the logistics of large-scale sporting event management.
We have modernised the offering and experience for both matchday and non-matchday catering with members, supporters and event guests experiencing an impressive food offering and hospitality experience.
Speaking of Fosters, GCCC say; We have appointed a catering partner who shares our local and sustainable vision for the club and we know will be the perfect partner to help us achieve the very best for our players and guests.
Fosters will be the perfect partner to help us achieve the very best for our players and guests.
REDESIGNING PITCH SIDE ENTERTAINMENT
Working with Gloucestershire Cricket club themselves and new 4-year official partner Thatcher’s cider, we have been able to help facilitate the extensive refurbishment and renovation of the previous Hammond Bar to provide a newly enhanced space for members, supporters and event visitors alike.
Providing a brilliant new addition to the facilities at the Bristol County Ground, the newly named Thatcher’s Bar includes a bespoke pitch-side decking area, full bar and barista café facility. Providing uninhibited views of the playing area both inside and out while accommodating over 200 standing guests the Thatcher’s Bar provides the perfect location for evening drinks receptions or a conference lunch break out space with a difference.
Thatcher’s Bar marries some of Bristol’s most iconic institutions, Gloucestershire County Cricket, Thatcher’s Cider and Fosters Events
MANAGING AND MARKETING THE BRISTOL PAVILION
Set across four floors The Bristol Pavilion provides the hub of the hospitality areas available at the Bristol County Ground. Our in-house marketing team work closely with our conferencing and events manager, based at the club, to help design material and media that showcases the fantastic facilities available.
We work with the clubs marketing and sales team to develop materials that promote, present and align with the branding of the areas onsite and the messages we both want to portray. This allows for seamless messaging from both the venue and the catering facilities, great evidence of our partnership approach!
EVENT SPACES: 300 SEATED / 400 STANDING
BOARDROOM: 12 SEATED